What They’re Known For

Spoetzl Brewery is best known for its flagship brew, Shiner Bock, a smooth, easy-drinking dark lager that’s been a Texas staple for decades. But their lineup goes far beyond the Bock, with inventive seasonal brews, crisp lagers, and Texas-inspired flavors.

• Shiner Bock – A deep amber lager with roasted malts and a clean finish.
• Shiner Blonde – A refreshing golden lager with light hop notes.
• Shiner Ruby Redbird – Infused with grapefruit and ginger, perfect for summer.
• Shiner Trail Ale – A unique mix of nuts, chocolate, and subtle spice—think trail mix in beer form.
• Shiner Holiday Cheer – A winter classic brewed with Texas peaches and roasted pecans.

The Brewery Experience

Visiting Spoetzl Brewery feels like stepping into a piece of living Texas history. The original brewhouse, with its old copper kettles and brick architecture, still stands proudly, surrounded by modern equipment that helps keep up with demand.

Guided tours walk you through the brewing process, the history of the company, and end with tastings straight from the tap. There’s a tasting room, outdoor patio, and a gift shop stocked with every kind of Shiner merch you can imagine.

The Story Behind the Brewery

Spoetzl Brewery was originally founded in 1909 as the Shiner Brewing Association, a group of German and Czech immigrants who simply wanted good beer that reminded them of home.

In 1915, Kosmos Spoetzl, a Bavarian brewmaster with experience across Europe, took over the operation. He renamed it after himself and brought true old-world brewing techniques to the heart of Texas. He ran the company with grit and charm, personally delivering beer across the region in his Model T and surviving Prohibition by selling “near beer” and ice.

Spoetzl’s commitment to quality and tradition became the foundation for Shiner’s success. Today, it’s one of the oldest independent breweries in the U.S. that’s still in operation.

Location & Visiting Info

Address: 603 East Brewery Street, Shiner, TX 77984
County: Lavaca County
Region: Southern Prairies and Lakes
Website: www.shiner.com
Tours: Offered most days—check the site for details and availability.

Why It’s Worth a Stop on Your Texas Adventure

Shiner isn’t just a brewery—it’s a Texas bucket list stop. Whether you’re road-tripping from Houston, San Antonio, or Austin, it’s an easy detour with a big reward. The town sits along the southern edge of the Prairies and Lakes region, offering wide-open views, charming small-town vibes, and plenty of good reasons to stretch your legs (and grab a beer).

It’s a must-visit for brewery trail lovers, Texas history buffs, and anyone who enjoys a good story with their pint.

Insider Tips

• Arrive early for tours, especially on weekends. They can fill up fast.
• Ask about limited releases—some are only available on-site.
• Grab lunch nearby—local diners and BBQ joints round out the experience.
• Buy the merch—Shiner gear is classic Texas style.

Final Thoughts

From its humble beginnings in 1909 to its status as a Texas institution, Spoetzl Brewery in Shiner is proof that small towns can brew big dreams. Whether you’re a loyal fan of Shiner Bock or just discovering Texas beer culture, this stop delivers history, flavor, and a whole lot of heart.

Planning your road trip through Central Texas? Don’t skip Shiner—and check out other top stops across the Prairies and Lakes region for a full pour of Texas adventure.