What They’re Known For

Llano Estacado crafts a wide variety of approachable, high-quality wines at affordable prices. Their lineup includes dry reds, refreshing whites, and semi-sweet favorites—all produced with a focus on regional grapes grown across the Texas High Plains AVA and beyond.

• Signature Red – A well-balanced, medium-bodied red blend that’s a longtime fan favorite.
• Cellar Reserve Tempranillo – Smooth, spicy, and deeply rooted in Texas terroir.
• Sweet Red – One of the most popular sweet wines in the state—light, fruity, and refreshing.
• Chardonnay – Crisp and oak-kissed, made for casual sipping or elegant dinners.
• Marsanne-Roussanne – A white blend with texture and complexity, great for wine lovers seeking something different.

The Winery Experience

Located just outside Lubbock, the winery features a modern tasting room with large windows that showcase the surrounding vineyards and wide Texas sky. Tastings are casual and affordable, and the staff is known for being both welcoming and knowledgeable.

Visitors can enjoy guided flights, special reserve tastings, seasonal events, and regular releases from their Winemaker Series. The atmosphere is relaxed and family-friendly, with plenty of space indoors and out.

The Story Behind the Winery

Llano Estacado Winery was founded in 1976, at a time when most people didn’t even know Texas had the climate to grow grapes—let alone make wine. A small group of visionary Texas Tech professors and local investors launched the winery with the belief that West Texas had the potential to produce premium wines.

Over the years, Llano Estacado has grown from a small regional producer into a nationally distributed brand, while continuing to invest in local viticulture and elevate the Texas wine industry as a whole.

Location & Visiting Info

Address: 3426 E FM 1585, Lubbock, TX 79404
County: Lubbock County
Region: Panhandle Plains
Website: www.llanowine.com
Reservations: Walk-ins welcome; reservations suggested for large groups and special tastings.

Why It’s Worth a Stop on Your Texas Wine Journey

If you’re interested in the roots of Texas winemaking, Llano Estacado is essential. But even if you’re just passing through Lubbock, this is one of the friendliest and most versatile wineries in the state. Their wines are approachable, their prices are fair, and their legacy speaks for itself.

It’s a perfect place to start your Texas wine journey—or to appreciate just how far it’s come.

Insider Tips

• Try the Winemaker’s Choice flights—they often include off-menu or limited releases.
• Check their calendar for seasonal events, dinners, and barrel tastings.
• Bring a cooler—you’ll likely leave with a few bottles for home (or the road trip).
• Look for their High Plains wines—some of their best come from local vineyards just miles away.

Final Thoughts

Llano Estacado Winery blends tradition, accessibility, and Texas pride in every bottle. As one of the most influential wineries in the state, it’s played a major role in elevating Texas wine—and continues to do so with every vintage.

Big skies, bold wines, and a legacy worth raising a glass to—this is West Texas winemaking at its best.